Our head office in the UK recently hosted a highly effective Kaizen event focused on refining and strengthening our global sales processes. This strategic initiative brought together Sales and Key Account Managers from all five of our international sites, alongside representatives from our global marketing team and senior leadership.
The primary objective of the event was to enhance the transparency, structure, and efficiency of our sales process. By streamlining workflows and identifying key areas for improvement, we aimed to build a more customer-centric and operationally robust sales framework.
Over the course of the intensive and highly collaborative week, the team undertook a detailed analysis of the current sales journey, examining every stage from initial lead generation through to customer conversion. Using these insights, the team developed a future-state process designed to enhance consistency, reduce procedural complexity, and most importantly, improve the customer experience.
Central to the week’s activities was the Kaizen methodology, an established Japanese philosophy of continuous improvement. The approach encouraged open collaboration, clarity, and a commitment to long-term, sustainable progress. As a result, the team delivered clear outcomes including increased efficiency, stronger cross-functional alignment, and a more structured and scalable sales process.
Reflecting on the initiative, Andrew Price, Vice President of Sales, emphasised its strategic importance:
“This Kaizen event provided an excellent opportunity to refine our processes with a clear emphasis on what truly matters: our customers. By critically evaluating our sales process and collaborating across global regions, we’ve laid the foundation for a more efficient, customer-focused approach. This productive week delivered measurable improvements that will create lasting value for our customers and has strengthened integration across our global sales teams.”
The event was widely regarded as a success, reinforcing Texmo Blank’s ongoing commitment to operational excellence, continuous improvement, and seamless global collaboration.
