Members of Texmo Blank’s global Sales and Marketing team came together in Scotland for a focused, three-day development workshop centred on strategic, customer-led selling and long-term value creation.
Over three structured days, the team worked through proven frameworks designed to help us better understand our customers’ challenges, decision-making processes, and priorities. The training reinforced the importance of viewing every opportunity through the customer’s lens, enabling us to engage more effectively, ask better questions, and deliver solutions that create genuine, long-term value.
A key theme of the workshop was the critical alignment between Sales and Marketing. Sessions explored how marketing insight, messaging and timing can directly support the sales process, ensuring customers receive relevant, consistent communication at every stage of their journey.
The programme also benefited greatly from its international dimension. Colleagues from the USA, India, Germany, and the UK collaborated closely, sharing real-world experiences and market perspectives. This cross-regional exchange strengthened our collective understanding and reinforced a unified, customer-centric approach across Texmo Blank’s global organisation.
Reflecting on the value of the training, Andy Price, VP of Sales, commented:
“This wasn’t about sales techniques in isolation; it was about strengthening how we think, how we listen, and how we align around our customers. By investing time in shared frameworks and perspectives, we’re improving the quality of our conversations and ensuring we deliver solutions that genuinely support our customers’ long-term goals.”
We see this investment in learning as an important step in continuously improving how we serve our customers. By strengthening our skills, alignment, and shared perspective, we are better equipped to build trusted partnerships and support our customers’ success.
